Strategic Partnership Manager, Brand Deals, Large Partnership
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 7 years of experience in business development, partnerships, management consulting, or investment banking.
- Experience working with C-level executives and cross-functionally across all levels of management.
- Ability to communicate in English and Mandarin fluently to support partners in the Greater China region.
Preferred qualifications:
- 12 years of experience in business development, partner management, or brand partnerships, preferably within the media, advertising, or digital content industry.
- Experience managing complex, end-to-end partnerships.
- Experience working autonomously in a dynamic, ever-changing, and collaborative environment.
- Ability to identify potential business opportunities, assess financial/business benefit, structure agreements, and discuss terms with strategic partners.
- Excellent communication and influencing skills.
About the job
YouTube offers a unique and exciting environment for anyone passionate about digital media and video content. We connect creators, users, and advertisers in a dynamic ecosystem that drives industry growth. As a Strategic Partner Manager for Brand Deals, you will have the exceptional opportunity to build and manage lasting relationships with our top partners in Greater China, focusing on the burgeoning brand agreements market in Hong Kong and Taiwan to begin with. You will be a key player in connecting the region's most creative talent with global brand opportunities, helping them succeed on YouTube and shaping the future of digital advertising.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
- Manage, cultivate, and strengthen strategic relationships with key brand deal partners in Greater China, including MCNs, advertising agencies, and top creators.
- Develop and execute a localized go-to-market strategy to grow the brand deals ecosystem, including creating tailored value propositions, case studies, and sales collateral in Mandarin and English.
- Identify, recruit, and onboard new high-potential partners to expand our brand deal network. Negotiate and execute complex partnership agreements to generate new business opportunities and drive revenue growth.
- Serve as a cross-functional leader, working with internal teams (Sales, Marketing, Legal, Policy, Comms) to connect partners with global brand and advertising opportunities.
- Conduct market analysis to identify trends, the competitive landscape, and new opportunities within the brand deals ecosystem in Greater China. Analyze performance metrics to identify growth opportunities and resolve issues for partners in an effective manner.
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