Senior YouTube Creative Specialist, LCS (Mandarin, English)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media production, digital ad operations, creative agency operations, or performance media.
- 5 years of experience creating and presenting customer-facing materials (e.g., pitches, narratives, or one-sheets) for executive audience.
- 5 years of experience in consumer and market insights, media measurement, and privacy landscape.
- Ability to communicate in Mandarin and English fluently in order to support the clients in this region.
Preferred qualifications:
- 10 years of experience in creative media.
- Experience with project management, involving the delivery of high profile projects, with the ability to operate and drive clarity in a fast moving and sometimes ambiguous space, and to navigate large, complicated organizations.
- Experience in Google and YouTube’s ad solutions and value proposition in the market, with a specialization in creative ads products and generative AI.
- Experience in the creative development process and the creative ecosystem.
- Experience in executing successful go-to-market plans related to creative, partners, or AI solutions.
- Excellent written and verbal communication skills to interact with executive audiences.
About the job
The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.
The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.
As a Video and Creative Specialist, you are the bridge between Product and Sales and a SWAT team for YouTube+ Sales. Greater China LCS contributes 40% of APAC video business, and you demonstrate impact through your expertise in creative solutions, brand building, and creative thinking. You will enable YouTube+ growth via creative levers, build competition strength, and identify opportunities for both clients and Google.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Diagnose creative health opportunities across client media, including asset variety and ad quality.
- Build and deliver data-driven pitches that demonstrate the value of creative optimization, driving advertisers to adopt best practices, and use creative product solutions.
- Develop a deep understanding of our full suite of creative product solutions, including first-party ads tools in Google Ads and GMP, GenAI consumer applications, Cloud GenMedia, gTech offerings and third-party creative tech partners.
- Drive the adoption of third-party creative technology partners across priority customers to establish long-term, sustainable creative habits. Identify priority customers for activation and match customers with priority partners to inform pitches based on customer creative advancement opportunities.
- Monitor and track client-partner projects to ensure they remain on schedule, meet quality standards, and deliver on KPIs.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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