Japan Games Go-to-Market Manager, Google Play (English, Japanese)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in merchandising, marketing, or partnership for an e-commerce or digital content business, or 6 years of experience in the gaming industry, managing gaming campaigns and working with developers.
- Experience in leading cross-functional campaigns with stakeholders.
- Ability to communicate in English and Japanese fluently to interact with stakeholders.
Preferred qualifications:
- 10 years of experience in merchandising, marketing, or partnership for an e-commerce or digital content business.
- Familiarity with leveraging AI tools and automated workflows for content creation, localization scaling, and operational efficiency.
- Demonstrated capability to interpret campaign performance data, perform ecosystem analyses, and derive insights to optimize campaign Return on Investment (ROI) and user conversion.
About the job
The Games Go-To-Market team at Google Play starts with games and ends with the user. Our job is to bring a joyful and useful gaming experience that helps billions of users get more out of every moment.The Google Play Games Go-To-Market (GTM) team leads the content experience on the Google Play Store. Our mandate is not only to support game developer revenue growth on the platform, but critically to ensure that users discover the most relevant, high-quality content at the right time. This involves coordinating game launch visibility, title lifecycle programs, promotional programming, and cross-functional initiatives that directly impact user engagement and marketplace performance.
As a Games Go-to-Market Manager for Google Play, you will be crafting promotional strategies, leading campaigns for games with cross-functional, Business Development and game developers, and executing multiple promotional programs end-to-end to drive Google’s games business and developer success. You will have an opportunity to partner with highly passionate and innovative teams across Google Play to build the ultimate gaming destination.Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
Responsibilities
- Develop and execute a Japan Games GTM strategy across product areas, leveraging industry trends and user behaviors to identify growth opportunities.
- Lead market execution across launches and Live Operations (LiveOps) in Japan, translating strategy into clear plans with defined priorities, timelines, and stakeholder alignment.
- Analyze internal data and studies to uncover insights on game lifecycles, users, and participants, informing regional business and promotional decisions.
- Partner with Global and local cross-functional teams, including Business Development, to align on tooling, execute campaigns, and optimize LiveOps for user acquisition.
- Optimize processes to increase efficiency, while leading local, regional, or global projects to create an immersive user experience.
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