YouTube Industry Manager, Global Branding Solution
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of industry experience in advertising, consultative sales, business development, or IT, or 6 years of experience with an advanced degree.
Preferred qualifications:
- Experience in managing complex stakeholder relationships.
- Experience in cross-functional project management.
- Experience in developing relationships with and selling to executive-level stakeholders.
- Understanding of cross-functional media and branding businesses and operations.
- Understanding of video/YouTube and social advertising in APAC.
- Excellent problem-solving skills.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As an Industry Manager, you will be an architect of strategic growth, forging trusted alliances with C-level stakeholders to align on ambitious business goals. You will harness the power of generative AI and predictive analytics to navigate profound industry shifts, winning with unique value and maximizing impact to prove the long-term success of our partners.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Maintain relationships with prospective YouTube buyers in clients, agencies, and other key stakeholders to ensure alignment with business objectives, while working in partnership with the Primary IM.
- Lead and develop competitive pitches to accelerate adoption of YouTube and Branding solutions to grow YouTube and Branding business/ improving marketing results with key customers and own campaigns end-to-end.
- Partner with relevant internal and external teams to analyze and optimize YouTube investments in the context of overall marketing ROI, making data-driven recommendations for continuous improvement.
- Oversee and coordinate with client/agency partners, ensuring effective communication, collaboration, and utilization of resources to drive successful marketing initiatives on YouTube and Branding solutions.
- Stay abreast of industry trends and innovations in digital marketing, providing insights and recommendations to keep the team and clients at the forefront of the evolving marketing landscape.
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