Product Marketing Manager, Google Classroom
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 6 years of experience in a product marketing role or marketing communications role.
- Experience in EdTech or education-focused SaaS platforms.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience creating B2B marketing content or messaging for IT decision-makers.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Experience developing go-to-market (GTM) strategies for generative AI features, with the ability to synthesize industry trends, market intelligence, and research into marketing strategies.
- Excellent communication skills, with experience translating complex technical functionality into simple, trust-building value propositions for decision-makers and end-users.
- Familiarity navigating education decision-maker and institutional procurement dynamics.
- Ability to manage a fast-paced environment, drive initiatives forward with minimal supervision, and adapt quickly to changing business needs.
About the job
As a Product Marketing Manager for Google Classroom, you will drive the global product marketing strategy, positioning, and cross-functional go-to-market execution for Google's flagship learning platform, Google Classroom. Google Classroom has rapidly evolved from a foundational workflow tool into an advanced, premium learning platform that uses generative AI to unlock new ways of teaching and learning. In this role, you will be responsible for defining the product narrative, advocating for educators and school leaders, and executing go-to-market strategies that accelerate customer consideration, retention, and support business goals across the Education Unit.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the creation of global positioning, value propositions, and core messaging frameworks, crafting visionary product keynotes that connect roadmaps to industry trends to position Google Classroom as an innovative platform within the Google ecosystem.
- Own end-to-end GTM strategies for new features including AI capabilities, managing activations across channels, Edu marketing, keynotes, sales enablement, and product demos.
- Partner closely with Product Management and UX to incorporate educator, student, and admin insights into early-stage product definitions and roadmap prioritization.
- Collaborate with PR, Communications, and Legal teams to establish transparent, trust-centered messaging around sensitive topics, including student data privacy, pedagogical efficacy, and administrative AI controls.
- Direct external creative agencies and production partners while driving Google Classroom's messaging, storytelling, and presence across major education milestones and tentpole moments.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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