Analytical Consultant, Digital First
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience in translating data into business recommendations, creating and delivering appealing insights-based presentations or business cases with clear recommendations and aligned with customers objectives.
- Experience in data analyses and visualization (Google Sheets and Slides), scripting (Google SQL), Dashboard development (Looker Studio), and leverage AI for analytics.
- Advertising experience from either the advertiser, agency or other media owner side.
- Ability to work closely with multiple stakeholder and cross-functional teams and influence key stakeholders (internally and externally) across all levels.
- Ability to communicate in German fluently as this is a client facing role.
About the job
Digital First, a sector within LCS, is home to a variety of customers, from Travel, Media and Entertainment and many digital natives like marketplaces, aggregators and comparison websites. Our mission is to drive the success and sustainable growth of our Digital First customers through innovation and a customer-first mindset.
As an Analytical Consultant (AC), you will work with top clients across various industries to optimize their online advertising strategies and help them achieve their business objectives. In your role, you will be the point of contact for large customers on anything around data in the form of analysis and strategic insights and you will be a core consultant to the sales teams helping them drive Google’s business growth. You will dive deep into data to uncover hidden opportunities and commercial insights for customers – analyze their market coverage, Google auction performance, optimize their profitability and branding investments and align their efforts with target audiences. You will share these insights as a trusted consultant with the customers as well as to sales teams internally.
To scale your impact, you will help identify solutions and analyses that other customers and teams would benefit from and work together with a cross-functional team to scale and automate them. You promote data fluency by sharing insightful dashboards to visualize key metrics that support their business objectives as well as educating clients and partners on Google's tools. You collaborate with cross-functional teams to act as a data analyst, strategic advisor, and consultant, ultimately driving commercial value for our clients.
Germany: €98000 - €101000 (EUR) + 40% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Conduct comprehensive bespoke analyses for our high-priority customers to uncover hidden opportunities to optimize their online advertising return on investment.
- Consult with clients as a strategic consultant, clearly presenting data-driven insights and recommendations that align with their business goals.
- Develop engaging narratives to deliver insights at scale for a wider customer base. Streamline processes by developing scalable templates, dashboards and scripts (together with gCare Insights).
- Empower clients and partners with guidance on using Google's data tools via trainings and, democratize insights where needed through insightful dashboards and reports.
- Work seamlessly with the teams and stakeholders to drive successful outcomes for clients (e.g., measurement and incrementality specialists).
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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