Media Effectiveness Lead, Large Customer Sales (French, English)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience with privacy-first digital marketing shifts, including the deployment of privacy-centric measurement solutions, data compliance strategies, or martech adaptations.
- Experience managing advanced media buying platforms and measurement tools.
- Ability to communicate in French and English fluently to support client relationship management in this region.
Preferred qualifications:
- Ability to handle fast-paced environments with a high degree of autonomy, able to deliver results in changing technology and market environments.
- Comfortable with ambiguity and operating in a complex environment with multiple internal and external stakeholders.
- A proven track record in reaching and exceeding sales targets and Objectives and Key Results (OKRs).
- A track record on Marketing Mix Modeling (MMM) projects.
- A documented history of managing key client accounts, improving customer metrics, or leading cross-functional relationships to drive business growth.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.As a part of the Media effectiveness team, you will help LCS French advertisers define their Measurement strategy to understand the impact of their media on sales and optimize their media allocation. In this role, you will be strategically focused on growing and protecting media revenues and performance for Top and Core accounts in France.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously focus on how customers think about their business and how Google can support growth. We help these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
France: €102000 - €105000 (EUR) + 60% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Define and own the media effectiveness agenda and priorities by industry, working in close collaboration with Sales teams (Industry Heads and Industry Managers).
- Develop and lead the media effectiveness strategy and roadmap of prioritized clients, aligned with customers business objectives and integrated into Joint Business Plans.
- Accelerate the timely delivery of media effectiveness roadmaps and drive the adoption of modern measurement solutions (MMMs and incrementality tests) across the vertical, working hand-in-hand with the Data and Measurement Leads when relevant.
- Expand media effectiveness solutions (MMM, tests and experiments) adoption through partners and agencies partner and agency teams to execute delivery via the MMM Certification Program.
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