Packaging and Commercialization Lead, Google TV
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Los Angeles, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 7 years of relevant experience working in digital advertising, CTV/video business generation, sponsorships, ad product commercialization, pricing/yield strategy, or go-to-market strategy.
- Experience managing advertising inventory yield, pricing models, and media planning frameworks.
- Experience developing global go-to-market packaging and pricing strategies for advertising products, sponsorships, or annual/upfront agreements.
Preferred qualifications:
- Master's degree or other advanced degree.
- Direct experience in brand advertising, sponsorships packaging, or inventory yield management within the Connected TV (CTV) or Smart TV operating system (OS) space.
- Experience managing complex end-to-end partnerships.
About the job
Google's line of products and services to our clients never stops growing. The Partnerships Development team is responsible for seeking and exploring new opportunities with Google's partners. Equipped with your business acumen and extensive product knowledge, you are right on the front line of interacting with our partners, and helping them find ways to grow using Google's newest product offerings. Your knowledge of relevant verticals and relationships with key industry players will help shape our great applications and content for products such as YouTube, Google TV and Commerce.
In this role, you will lead global packaging and pricing strategy across Google TV ads business generation programs—including Masthead, scaled ads, sponsorships, and annual agreements—while supporting client pitches and managing global inventory yield to optimize towards maximum business. You will also lead global Google TV commercialization efforts by developing audience insights, case studies, claims, and scaled pitch materials across sponsorships and ads.
The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $140000 - $203000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead global packaging strategy across Google TV ads business generation programs—including the Google TV Mastheads, scaled ads, sponsorships, and annual agreements.
- Lead the global pricing and packaging structure across Google TV sponsorships in close partnership with Google TV Sponsorships Strategy—defining investment tiers, rate cards, minimum Masthead spend commitments, and added-value frameworks across US and international markets.
- Build scaled pitch materials and sales collateral. Strengthen global Google TV commercialization efforts by developing and maintaining scaled pitch materials across sponsorships and ads. Develop audience insights, campaign case studies, and competitive proof points/claims for Google TV commercialization globally.
- Partner with Google TV Product Activation Leads and regional GTM teams to develop tailored packaging strategies and media plans for tentpole, turnkey, and customized sponsorships to support global and regional client pitches, request for proposals (RFPs), and upfront proposals.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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