Regional Product Lead, YouTube Influencer Marketing (English, Japanese/Vietnamese)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in digital advertising sales or product activation, specifically managing YouTube/Video campaigns to drive both Branding (Reach) and Performance (ROAS/CPA) KPIs.
- Experience with the Social Video and Influencer Marketing landscapes, including the interplay between paid media and creator ecosystems.
- Experience with presenting technical concepts into "executive-ready" stories that influence executive stakeholders and cross-functional partners.
- Ability to communicate in English, Japanese or Vietnamese fluently to manage the SEA markets and collaborate across the APAC region.
Preferred qualifications:
- Experience in Go-To-Market (GTM) strategy using data (VTR, ROAS, Brand Lift) to identify market bottlenecks and build compelling business cases.
- Familiarity with YouTube’s commerce-focused suite (Demand Gen, Merchant Center, Partnership Ads) and the CPG/eCommerce/Omnisales verticals.
- Ability to manage complex workflows and agreement trackers in a changing environment with a "bias toward action" and a "win-as-APAC" mindset.
- Proven success pitching to C-level executives and winning "Social Share of Wallet" from performers by articulating Brand versus Performance value.
About the job
The "On Platform" rPSA is a specialized product expert responsible for unlocking the next horizon of YouTube growth by making YouTube the destination platform for brands to build Content, Community, and Commerce while responsible for wider YouTube overall business for APAC and your responsible market.In this role, you will act as the bridge between Google Customer Solutions (GCS) Sales, the YouTube Partnerships (YTP) team, Global Product team and the Creator ecosystem. You will move beyond traditional media buying to operationalize "Brand Deals"—helping advertisers partner with YouTube Creators to produce authentic organic content, which is then amplified via Partnership Ads and YouTube Engagement campaigns along with evolving Shoppable YouTube products. You will be responsible for activating a Named Account List (NAL) of high-opportunity advertisers, co-pitching with sellers, managing complex implementation workflows, and driving incremental business through Full Funnel adoption.Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
Responsibilities
- Drive business by co-pitching high-potential accounts, accelerating Partnership and YouTube Engagement Ad adoption, and managing "Creator x Brand" agreements flows to ensure seamless brand-creator collaboration across the region.
- Bridge cross-functional teams, including Sales, YTP, and CPM, to simplify advertiser experiences while proactively managing implementation timelines and unblocking operational hurdles in creator discovery and asset production processes.
- Lead regional Go-To-Market strategies for brand and creator revenue, influencing product roadmaps and future developments by providing critical feedback on friction points and market supply gaps.
- Upskill GCS sellers through targeted training, coaching, and pitch narrative development, focusing on Partnership Ads and creator culture to establish new regional standards for effective audience engagement.
- Collaborate with gTech and global product teams to implement measurement playbooks proving the ROI of organic-plus-paid strategies.
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