Senior Product Marketing Manager, YouTube Youth
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of product marketing experience bringing new features to market and influencing product roadmap.
- Experience leading cross-functional or cross-team projects, including stakeholder relationships with product and business leadership.
- Experience leading end-to-end integrated marketing campaigns across paid media, creator/influencer partnerships, and owned properties (website, email, etc.).
Preferred qualifications:
- Experience marketing youth, family, digital well-being, trust and safety, or consumer responsibility products.
- Experience developing global go-to-market playbooks and adapting marketing strategies for international markets with different regulatory and cultural nuances.
- Experience in developing insights-driven strategy, ideas, and recommendations with varying degrees of information.
- Ability to translate complex data into actionable marketing strategies and creative insights.
- Ability to work on multiple projects simultaneously in a fast-paced, results-oriented, dynamic environment.
- Exceptional problem solving, communication, and presentation skills.
About the job
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems - from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can - changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
In this role, you will own the global marketing playbook for reaching and engaging parents, deploying high-impact levers including paid media, influencer campaigns, and our global parent website. You will also lead global programs such as our Teen Digital Wellbeing initiative. Across all our GTM activities, you will partner across Product, GAPP, Comms, and regional marketing teams to educate parents and KOFs on our age-appropriate product experiences.
US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Drive the global go-to-market (GTM) plan to educate and empower parents on YouTube’s youth safety products.
- Own end-to-end marketing across owned, earned and paid levers (paid media, creator/influencer partnerships, and the global parent website) to drive awareness, education, and adoption of supervised experiences.
- Define success and measurement criteria for GTM levers to evolve strategy.
- Lead global programs, including the Teen Digital Wellbeing initiative, from research and claims validation through creative narrative, curriculum design, and regional rollout.
- Partner with cross-functional stakeholders across Product, UX, GAPP, Comms, Legal, and regional marketing teams to align priorities, navigate ambiguity, and scale global campaigns.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.