Social Marketing Manager, YouTube Brand and Social Marketing
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Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; New York, NY, USA; San Bruno, CA, USA.
Minimum qualifications:
- Bachelor's degree in business, marketing or communications, or equivalent practical experience.
- 4 years of experience in marketing and managing social and influencer campaigns for consumer brands.
- Experience working cross functionally with various stakeholders and teams.
- Experience at an agency or brand running a successful social channel.
Preferred qualifications:
- Master's Degree.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Demonstrated understanding of the YouTube ecosystem, creators, and culture.
- Versatile multi-tasker with a focus on seeing tasks through to completion, with exceptional attention to detail and organizational skills.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
YouTube social media celebrates the extraordinary and unique culture and creativity that takes place inside the YouTube platform.
YouTube Brand and Social Marketing is a team of creators, strategists, community managers, analysts, copywriters, producers, designers, trends forecasters and operations managers who develop experiences for creators and viewers on behalf of the brand. We maintain best practices and strategies grounded in insights to develop social-first marketing. If a product marketing team helps users understand what a company does, Brand Social marketing helps them understand why.
In this role, you will drive impact supporting product and brand objectives by understanding our goals audience's behaviors and culture, leveraging insights, and collaborating with go-to-market (GTM) leads and social agencies to develop campaign platforms and concepts, achieving buy-in from internal stakeholders, and executing on time and on budget.
You will play a role in guiding our regional and local partners, scaling campaigns globally. You will operate on the edge of culture and social media, think unconventionally, issue norms and earn cut-through for our brand in a crowded space. You will have curiosity for pop culture, eye for detail, and confidence to navigate ambiguity and multiple stakeholders, with project management so nothing slips through the cracks.
US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the execution of social and influencer campaigns in partnership with creative agencies, creators, and industry partners.
- Collaborate with cross-functional partners on overall marketing strategy for priority product areas. Partner with regional and local teams to identify opportunities to scale strategies and campaigns globally, and support those teams in doing so.
- Partner with analysts to track the performance of campaigns, develop recommendations to optimize in real time, apply learnings to future campaigns, and report on their impact.
- Build and maintain detailed project plans and mitigations to ensure campaigns are delivered on time and within budget. Ensure the legal and regulatory compliance of all campaign work, from licensing and usage to fixed-term contract (FTC) disclosures.
- Manage internal stakeholders, from coordinating executive approval of campaigns, to status reporting for Go-to-Market partners.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.