Measurement Effectiveness Specialist, Measurement Center of Excellence
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
Preferred qualifications:
- Experience in interpreting advanced measurement metrics (incrementality, MMM).
- Experience identifying process gaps and implementing scalable frameworks or Standard Operating Procedures (SOPs).
- Comprehensive understanding of Google advertising platforms and competitive landscape.
- Proficiency in statistical analysis, A/B testing, and SQL.
- Proven ability to drive large work streams or transformations.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
Responsibilities
- Act as the primary expert and be the central point of contact for clients for scaled implementation and execution for all Google measurement products.
- Perform diagnostic and solution implementation and assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
- Design and execute measurement strategies including design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
- Drive industrialization works to unlock super-scale including initiatives to componentize and templatize complex measurement workflows leveraging AI prompts, automation and cross-functional partnerships to reduce turnaround times and improve test yield.
- Act as a strategic, cross-functional problem solver through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.
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