Strategic Partner Manager, Agency Brand Deals
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in business development, project management, program management, or product management roles in the India market.
- Experience with content and creator landscapes.
Preferred qualifications:
- 5 years of experience in management consulting, internet strategy, industry or market research, and business analytics.
- Experience researching consumer trends, performer strategies, and industry developments to keep category offerings relevant.
- Experience executing brand deals with content creators.
- Ability to perform strategic consultation and analysis with internal and external stakeholders.
- Ability to communicate contractual, technical, financial, and value points with partners and internal teams.
- Excellent communication and influencing skills.
About the job
The Strategic Partner Manager, Brand Deals serves as a critical thought-leader for YouTube and the influencer marketing ecosystem. This role requires a deep understanding of the influencer marketing landscape, YouTube’s role in growing and shaping the landscape, and a passion for fostering mutually beneficial partnerships with influencer marketing agencies. You will identify industry trends, gather engaged intelligence, and provide strategic guidance to internal teams to scale brand deals on YouTube. This role requires strong relationship-building skills, strategic thinking, and the ability to navigate complex cross-functional collaborations. This role demands cross-functional leadership across multiple teams including Sales, Marketing, Legal, Product, Partnerships, and more.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Drive YouTube Brand Deals between advertisers and YouTube Creators by owning relationships with key media agencies.
- Collaborate closely with internal teams across Google Sales, YouTube Marketing, Creator Partnerships, Operations and GTM teams to build programs to accelerate brand deals on YouTube.
- Analyze campaign performance, brand deals and sales data, market trends, and KPIs to inform GTM strategies and product roadmap.
- Be the local subject matter expert with engaged intelligence, identify creators and tentpole content opportunities, develop narratives and new business opportunities with influencer marketing agencies.
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