Marketing Manager, Integrated Partnerships, Organic Storytelling and Influencers
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in organic brand marketing, social media strategy, or digital content production.
- Experience managing talent, athlete, influencer, or creator partnerships within the sports, entertainment, or technology sectors.
Preferred qualifications:
- Experience managing brand partnerships and co-marketing plans in sports, entertainment, or technology.
- Understanding of the B2B enterprise marketing funnel, with an emphasis on using organic platforms (e.g., YouTube) to drive mindshare and consideration.
- Proven track record of creating digital activations that bridge technical B2B narratives with consumer audiences.
- Ability to translate cloud infrastructure, data analytics, and AI stories into clear, structured, and visual content.
- Exceptional project management and stakeholder management skills, with the ability to advise senior executives and external partner leadership simultaneously.
About the job
The Integrated Partnerships and Storytelling team transforms global partnerships into an integrated, full-funnel demonstration engine, demonstrating our technology's power on major global stages to lower acquisition friction, accelerate enterprise pipeline, and humanize our AI leadership. As the Organic Storytelling and Influencer Marketing Manager for Integrated Partnerships, you will manage the organic storytelling and amplification strategy for Google Cloud partnerships, including major professional sports leagues, motorsports teams, and global athletic events. This is about defining how we bring these partnerships to life in thoughtful, structured, and creative ways on a year-round basis with a social-first mindset.
Additionally, you will own the strategy and activation blueprint for our Talent, Creator and Influencer ecosystem, defining how Google Cloud strategically contracts and deploys ambassadors to humanize our technology and shape global AI perception among enterprise decision-makers. You will bring a blend of brand partnership heritage, deep social-first leadership, and experience navigating high-stakes executive approvals with global companies.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Manage the year-round organic storytelling roadmap for Cloud Integrated Partnerships, ensuring a continuous pulse of content aligned with major partnership milestones and global sporting calendars.
- Own the strategy, selection framework, and narrative deployment for technical creators, and influencers to maximize contract ROI and ensure seamless brand alignment.
- Act as the primary organic media and content lead facing partner organizations, navigating complex cross-brand guidelines, contract deliverables, and approvals to drive joint narrative success.
- Coordinate across internal cross-functional groups—including PR, Executive Communications, YouTube, and Product Marketing—to ensure a unified corporate voice when scaling partnership stories globally.
- Define and track KPIs for organic activations, using data-driven social listening and sentiment analysis to optimize content and report on the brand health impact of partnership investments.
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