Strategy and Operations Senior Associate, Retail Performance Search+, GTM
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This posting is for an existing vacancy.
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
Preferred qualifications:
- Experience with Retail or Search advertising products, digital shopping strategy, or the broader media ecosystem.
- Experience with performance-focused or retail advertisers evolving, selling or competing against retail offerings at major platforms.
- Understanding the evolution of our shopping products, omnichannel and local ad offerings, and technical expertise in tagging, feeds and measurement solutions.
- Ability to communicate with retail advertisers/partners to help maximize the Google Shopping and Search product suite.
- Ability to build and activate customer segmentations, lead lists and drive operational excellence.
- Ability to establish scaled processes to support growth of new product offerings.
About the job
The Go-to-Market Operations (GTM) team ensures that Google's complex and ever-evolving ads business runs smoothly. We are instrumental in setting the go-to-market strategy and guiding flawless execution and operations against the strategy. We stay focused on aligning the highest-level company priorities with strong day-to-day operations, while also helping to evolve early stage ideas into future-growth initiatives. We have teams embedded in each of the major Ads business areas, and global teams that work across the business areas. Team members are self-starters, analytical and strategic with a pragmatic sense of how to get things done.
This role sits within the Product GTM Team, tasked with accelerating LCS Search+ business growth across the region via the development and adoption of products, tools, and program best practices. As the AMER Search Go To Market Retail Performance Lead, you will go deep with our Retail Customers on omnichannel, NCA, Online to Offline and Customer Lifecycle Products.
You will work closely with the Retail Performance Specialist Organization and our Global Product Solutions teams to help ensure our customers are set up for success with our Omnichannel and Online to Offline suite of products. You will be the go-to expert on Omni and O2O products for ALCS sales, tasked with activating local ads, omnichannel, and New Customer Acquisition products.
Canada: $126000 - $129000 (CAD) + 15% bonus target + equity + benefits
US: $124000 - $177000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Develop GTM strategy and work across all markets in the Americas ensuring our strategy accounts for "nuance by market" while capturing social, search and shopping budgets effectively.
- Oversee sales pipeline and ensure we have a scaled operation to grow new product offerings.
- Partner on scaling the excellence around our Retail and Shopping strategy and apply best practices to ensure offerings are up to par.
- Activate ALCS sales, driving retail/shopping messaging and creating different ways to activate customers, establish a "Retail/Commerce Campfire" and community cadence.
- Work with Performance specialists and sales teams to ensure best practices on feed health and tagging (NVR) to measure and attribute omnichannel solutions across our product portfolio.
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