Product Marketing Manager, Brand and Reputation (Fixed-Term Contract) (English, Japanese)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, brand marketing, integrated marketing communications, or Go-To-Market (GTM) strategy.
- Experience developing and executing marketing campaigns in Japan.
- Ability to communicate in English and Japanese fluently, as this is a customer-facing role that requires interacting with local Japanese, external partners and global/regional cross-functional teams.
Preferred qualifications:
- Experience in consumer technology, mobile apps, digital platforms, or AI-powered products.
- Experience translating quantitative data, market research, and user insights into actionable marketing strategies, with excellent investigative skills.
- Proven track record of managing external creative, media, and production agencies from strategic briefing to campaign delivery.
- Ability to navigate matrixed global organizations and influence various cross-functional stakeholders.
- Excellent storytelling and messaging skills, with the ability to articulate complex technology into simple, culturally relevant narratives in Japan. A proactive individual comfortable operating with ambiguity and driving projects in a fast-paced, evolving landscape.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
- Develop and execute Go-to-Market strategies and marketing campaigns in Japan to drive acquisition, engagement, and brand love.
- Gather market insights via research and competitive analysis to shape local strategies and global product roadmaps.
- Collaborate with cross-functional partners across Product Marketing, Sales, Partnerships, Comms, Policy, and Legal for aligned campaign execution.
- Lead external agency partners from strategic briefs to campaign production, media planning, and execution.
- Establish measurement frameworks and analyze data to evaluate performance and optimize marketing ROI.
Monitor industry trends in Japan to identify growth opportunities and advocate the local product strategy.
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