Marketing Manager, YouTube Music and Premium GTM
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 6 years of experience in marketing, with a focus on executing integrated Go-To-Market campaigns.
- Experience designing and managing consumer brand activations (e.g., festivals, conventions, pop-ups).
- Experience launching or building affiliate, creator, or referral programs globally.
- Experience leading cross-functional projects and working with senior leaders or external partners without direct authority.
- Experience building measurement frameworks including defining KPIs, developing learning agendas, and translating data into strategies.
Preferred qualifications:
- Experience in consulting and working with behavioural marketing data.
- Demonstrated experience leading AI-driven marketing pilots or using machine learning tools to automate creative production at scale.
- Experience in subscription-based marketing, with a deep understanding of customer acquisition funnels and LTV.
- Experience working across various global markets.
- Familiarity with YouTube's creator ecosystem, YouTube Shopping, or other digital commerce and affiliate platforms.
About the job
YouTube Music and Premium provides fans with the most immersive and flexible way to experience the content they love, while building a robust economic engine that rewards creators and artists. As part of the YouTube Music and Premium Marketing team, you will join a group of strategic thinkers dedicated to delivering a supercharged YouTube experience. We sit at the intersection of culture and technology, focused on converting viewers into loyal subscribers through innovative, data-driven storytelling.
As a Marketing Manager, you will define Premium's global approach to experiential marketing, developing on-the-ground activations at high-profile events (e.g., Coachella, BravoCon) to drive cultural relevance and subscriber growth. Additionally, you’ll lead our new global affiliate program, evolving it into a scalable, ROI-efficient acquisition lever. In this role, you will coordinate creator sourcing with agencies, partner with product and engineering on platform integrations (e.g. YouTube Shopping Affiliates), and build operational models to maximize our global impact. To be successful, you will work on creative experimentation, partner seamlessly with external production agencies and cross-functional teams to execute complex activations, and deliver operational accuracy.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Create and scale our new global affiliate program, defining a data-driven investment framework to allocate our global budget across markets. Advise on agency selection, define global methodologies for measurement, creator sourcing, and payouts, and pilot acquisition workflows (e.g., YouTube Shopping integrations).
- Develop Premium’s first global approach to experiential marketing. Design and execute on-the-ground activations (e.g., Coachella, BravoCon) to drive brand love and subs conversions.
- Partner closely with Product, Engineering, and Music/Creator partnerships teams to land on-platform integrations supporting our physical events and affiliate platforms.
- Build measurement frameworks to quantify the impact of experiential activations and affiliate programs, delivering clear investment and optimization recommendations to executive leadership. Draw on YouTube Music and Premium user insights to inform campaign strategies and creative.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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