WeCom Community and Growth Operations Specialist, SMB Growth (Fixed-Term Contract)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in operations or business management, and vendor management.
- 5 years of experience using analytics or applying project management tools to address business issues.
Preferred qualifications:
- 3 years of experience in B2B or high-consideration private-domain operations, WeCom community content and campaign operations, or Growth Marketing, with the ability to drive measurable conversion results.
- Experience building 0-to-1 WeCom operational frameworks and configuring SCRM platforms (e.g., WeiLing, Weiban, Juzi) to automate content distribution, event operations, and user lifecycle workflows.
- Experience leveraging AI tools to scale community content creation, campaign material packaging, and operational efficiency.
- Ability to transition from execution to methodology extraction and team enablement—translating frontline insights into scalable SOPs, playbooks, and training across multi-team or sales/vendor environments.
About the job
Google Customer Solutions (GCS) SMB Growth China is building a scalable, result-driven WeCom (企业微信) community and private-domain ecosystem to accelerate SMB advertiser growth. Rather than relying solely on manual outreach, we are establishing an engagement engine powered by WeCom, WeiLing SCRM (卫瓴), high-impact community content, and targeted campaign workflows.
We are looking for a battle-tested, result-oriented WeCom Community and Growth Operations Specialist for a dedicated 12-month fixed-term mission. Importantly, this role is not a day-to-day manual community execution role; instead, you will act as the Architect, Workflow Builder, and Enabler. You will leverage your expertise in community content and event operations to set up our WeCom/WeiLing operational infrastructure, pilot and validate high-conversion community workflows, empower frontline teams across multiple programs (AGF, Onboarding, UMM) to execute effectively, and establish end-to-end result tracking from community engagement to business conversion.
The Global Business Organization (GBO) is the engine that powers Google’s full ecosystem of products and services to help customers and partners succeed and grow. GBO includes the commercial arms of Ads sellers, business development teams, and customer services and support, as well as overlay programs that enable coordinated engagement with Google's most complex and important customers and partners.Responsibilities
- Design the WeCom community operational framework across SMB Growth programs, defining user segmentation, content matrices, and automated SOP workflows.
- Manage external tool providers (WeCom, WeiLing) to maintain SCRM infrastructure reliability, compliance, and feature rollouts.
- Pilot end-to-end workflows from lead capture to campaign activation and handoff, codifying winning tactics into scalable Playbooks and SOPs.
- Train internal and frontline vendor teams through bootcamps and coaching to run independent community operations and drive sales-marketing alignment.
- Establish dashboards to measure full-funnel engagement and business impact, optimizing bottlenecks to transition operations smoothly to BAU teams.
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