Growth Marketing Manager, Ads Marketing and Commerce
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in Business-to-Business (B2B) growth marketing, with a focus on online channels (e.g., web, email, paid media).
- Experience managing cross-functional or cross-team projects.
- Experience in project management.
- Experience leveraging data and analytics to make marketing decisions, measure campaign performance, and generate user insights.
Preferred qualifications:
- Experience managing external partners, including creative agencies for campaign asset design and technical agencies for website builds.
- Experience in B2B, SaaS, or SMB growth marketing, covering acquisition, engagement, and strategies.
- Understanding of the website development lifecycle, including strategy, UX design, execution, and optimization.
- Strong familiarity with the digital marketing ecosystem, including ads, social media, eCommerce, and web analytics.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Design and execute growth marketing strategies across acquisition and engagement channels (including email, in-product recommendations, web, and social media) to acquire, nurture, and retain SMB customers globally.
- Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting, leveraging AI technologies to maximize efficiency and performance.
- Design and execute A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA).
- Analyze campaign performance data and user behavior to extract actionable insights, uncover new growth levers, and streamline the user conversion funnel.
- Partner closely with growth experts across Product Marketing, Product Management, Engineering, User Experience, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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