B2C and B2B Product Marketing Manager, Payments
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
This role is within the Commerce, Analytics, and Payments team, at the heart of Google's Payments business.
As a Payments Product Marketing Manager, you will directly impact the global success of Google Wallet and Google Pay. You will lead end-to-end go-to-market strategies for business-to-consumer (B2C) adoption and enable business-to-business (B2B) partner growth. You will craft compelling positioning, messaging frameworks, and toolkits tailored to end-users, merchants, financial institutions, and more. You will partner closely with cross-functional teams—including Product Management, Engineering, UX, and Business Development—to represent user insights and influence product roadmaps. Your role requires orchestrating integrated feature launch campaigns, coordinating multi-channel rollouts, and driving scalable adoption across the digital payments landscape.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Develop and execute end-to-end B2C feature-launch and adoption campaigns, as well as B2B business development-enablement activations for Google Wallet and Google Pay.
- Craft compelling, differentiated value propositions and narrative frameworks tailored to consumers, merchants, issuers, and other partners.
- Partner with Product, UX, and Engineering to represent the user/partner, influence product roadmaps, and support alpha/beta launches.
- Define key marketing performance metrics (KPIs), track campaign performance, and iterate on strategy using data-driven insights.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.