Product Marketing Manager, Industry Events
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Knowledge and understanding of Google’s advertising products as well as the competitive landscape in which they operate.
- Familiarity with key topics and issues that the US Ads industry is facing.
- Ability to take initiative and identify opportunities to improve processes.
- Demonstrated ability to deliver insights-driven marketing strategies, campaigns, and integrated plans.
- Strong written and verbal communicator with ability to craft messages for various audiences, including internal and external executives.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager, Industry and 3P Events, you will be part of the US Ads Marketing team and will be responsible for bringing Google’s messaging and product innovations to life across our third-party (3P) conferences and industry events. You’ll pair deep customer insights with your understanding of verticalized sales motions to design compelling presence strategies, keynote moments, and executive activations around key industry tentpoles. You will lead scaled go-to-market executions that goal our highest-influence audiences to lift sentiment around Google’s AI leadership and unlock intent to spend.
Partnering closely with GBO leadership, Industry Relations, and cross-functional Marketing teams you will navigate complexity with strong operational and event strategy expertise. You will be an effective communicator and relationship-builder with a proven ability to align external event opportunities with internal Sales strategies. You’ll have an opportunity to drive Google’s presence and narrative across the industry ecosystem, showcasing Google's AI leadership in action and helping brands and agencies navigate consumer behavior shifts to maximize ROI.
US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Align executive leadership across GBO Sales, US Ads Marketing, and Industry Relations to maximize event investments.
- Lead narrative, keynote programming, and activations across major industry events and third-party conferences.
- Distill market insights to align external event opportunities with verticalized Sales go-to-market (GTM) strategies, accelerating business growth and client satisfaction.
- Partner with global messaging teams and external agencies to land cohesive, activations on major stages.
- Track and analyze key event metrics, specifically measuring audience sentiment shift and intent to spend.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.