Channel Sales and Activation Manager
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in retail management, field sales management, or channel marketing.
- Experience managing budgets, OPEX, and performance reporting.
- Experience managing retail promoters or field programs.
- Experience in agency/vendor relationship management and project implementation.
Preferred qualifications:
- Experience working in the consumer electronics industry.
- Experience using data to drive decisions and strong investigative skills.
- Proven track record of managing performance and driving results in a retail environment.
- Ability to understand, navigate, coordinate, and drive consensus amongst multiple internal and external stakeholders.
About the job
As a Channel Sales and Activation (CSA) Manager for India, you will be accountable for managing the day-to-day activities of Google's retail programs and field teams. You will be focusing on managing the performance of our large-scale in-store promoter program, including its associated Operational Expenditure (OPEX) and reporting. You will use your retail and sales expertise to lead the team to deliver on business goals across a complex set of product areas. You will have a solid foundation in retail operations and the ability to lead and influence partners and the broader organization.
Responsibilities
- Oversee and manage the performance of the in-store promoter program to maximize the sell-out of Google devices and services. This includes setting performance targets, daily operations, driving like-for-like growth, and conducting Return on Investment (ROI) assessments of channel activities.
- Manage the OPEX Profit and Loss (P&L) for promoter and merchandising programs, including quarterly/annual budgeting, forecasting, and variance analysis.
- Manage third-party vendor relationships and performance against Service Level Agreements (SLAs). Build, coach, and guide the vendor CSA team.
- Ensure flawless execution of customer programs, experience roll-outs, and new product launches within partner retail stores. Drive the collection, analysis, and reporting of performance data and consumer insights to inform regional and global business decisions.
- Collaborate with India sales leads on short, mid, and long-term strategies to enhance sales, product placement, and consumer engagement.
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