Product Marketing Manager, Lead Generation
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, partner marketing, or business-to-business (B2B) marketing in the technology or digital advertising industry.
- Experience developing and executing go-to-market strategies for technology products or features.
- Experience managing cross-functional projects with internal and external stakeholders.
Preferred qualifications:
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Deep expertise in the digital advertising landscape, particularly in lead generation, business messaging (RCS/SMS), or conversational commerce.
- Exceptional ability to analyze and synthesize complex market data and engage intelligence into clear, actionable business narratives.
- Demonstrated ability to drive marketing outcomes for complex projects, proactively taking initiative to kick off new work streams.
- Proven track record of influencing cross-functional teams and acting as a trusted partner to executive stakeholders in product and feature development.
About the job
The Google Ads Product Marketing team is at the forefront of delivering AI-powered Return on Investment (ROI) to our global advertisers. In a highly engaged landscape, businesses urgently need frictionless ways to connect with customers and qualify demand.As a Product Marketing Manager for Lead Generation, you will serve as the tactical engine driving Google's expansion in these critical arenas. You will take ownership of the go-to-market strategy for our messaging and lead generation portfolio, translating complex product capabilities into clear, compelling narratives that directly test performers. Operating with a high degree of autonomy, you will dig into market trends, synthesize user research, and build actionable playbooks that help advertisers leverage Rich Communication Services (RCS) and agentic lead tools to drive verifiable business growth.
You will be a proactive contributor who grows on ambiguity and complex problem-solving. By partnering deeply with Product Management, Engineering, and Sales leadership, you will influence product roadmaps and execute medium-to-large-scale campaigns that establish Google as the undisputed leader in conversational commerce and lead generation.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Drive the go-to-market (GTM) strategy and execution for Rich Business Messaging (RBM) and Lead Generation products to accelerate market adoption.
- Lead user research and market analysis to generate insights, using this data to make valued business recommendations that influence Product and Sales roadmaps.
- Develop critical user journeys and cohesive lifecycle strategies to drive step-changes in user growth for new innovations like Agentic Lead Form Ads and RCS Message Ads.
- Manage stakeholder interests across Product, Engineering, and global Sales teams, acting as a trusted partner to ensure alignment on 2026 business objectives.
- Create and execute medium-to-large-scale marketing campaigns and sales enablement programs that clearly communicate the value of Google's solutions to both C-level executives and practitioners.
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