Commerce Specialist, Large Customer Sales, Southeast Asia
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in retail media networks (RMN/CMN), digital commerce advertising, video commerce or performance marketing within an e-commerce platform or tech ecosystem.
- Experience working with Consumer Packaged Goods (CPG) brands, online marketplaces, or pure-play e-commerce merchants on digital media planning.
Preferred qualifications:
- Practical experience with shoppable video, live commerce, and social commerce ecosystems driving full-funnel discovery-to-checkout journeys.
- Proven track record in scaling online commerce advertising solutions, including on-site sponsored ads, off-site Commerce Media Networks (CMN), or marketplace business generation programs.
- Ability to communicate in English and Bahasa/Vietnamese fluently to interact with business stakeholders.
- Strong analytical and problem-solving skills, with the ability to derive actionable insights from data.
- Excellent communication and people management skills, with the ability to influence stakeholders at all levels.
About the job
The Google Southeast Asia (SEA) Large Customer Sales (LCS) team empowers leading enterprises to scale digital revenue in an AI-first commerce landscape. As digital shopping journeys evolve across marketplaces, brand storefronts, and off-site publisher networks, our team helps major retail, CPG, Tech, and Direct-to-Consumer (D2C) brands capture high-intent demand and maximize online return on investment.
The Product Specialist team focuses on delivering measurable results and maximizing return on investment for our clients across the full marketing funnel with measurement, performance, and brand advertising solutions.
As a Commerce Specialist, you will serve as the dedicated commercial and subject matter expert for online commerce and Commerce Media Networks (CMN) across Southeast Asia. You will partner with tier-one brand advertisers, pure-play e-retailers, and media network operators to accelerate the adoption of advanced commerce ad tech, product data infrastructure, and off-site audience business generation solutions. You will diagnose online conversion funnels, drive marketplace and web/app transaction velocity, and drive strong business objectives for our partners using google solutions.
Responsibilities
- Drive commercial strategies across Commerce Media Networks, Search, Demand Generation, and Performance Max to achieve client GMV, ROAS, and acquisition goals across Southeast Asia.
- Partner with top digital retailers and marketplaces to architect, scale, and generate business off-site commerce media solutions using Google advertising infrastructure and audience signals.
- Accelerate adoption of Google AI commerce tools and guide advertisers on advanced bidding, first-party data onboarding, and full-funnel campaign structures.
- Develop joint business plans, playbooks, and pitch frameworks to upskill LCS account teams and agencies on commerce business generation and performance scaling.
- Serve as regional subject matter expert (SME) for digital retail media, synthesizing SEA market trends to inform and influence global product roadmaps.
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