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Brand Marketing Manager, AI Education, Consumer Apps Marketing

GoogleSan Francisco, CA, USA; New York, NY, USA
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in product marketing, including branding, messaging, positioning, targeting, and product launches.
  • Experience managing cross-functional or cross-team projects.
  • Experience in the education and learning sector.

Preferred qualifications:

  • Experience in the education and learning space.
  • Experience in solving creative problems who can seamlessly go from strategy to ideation to execution; and work collaborative across highly matrixed teams in a global organization and across all of Google.
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Ability to be comfortable with ambiguity and can self-direct their projects in an unstructured environment.
  • Ability to work in an ambiguous and fast-changing environment with an entrepreneurial approach.

About the job

As a Brand Marketing Manager on the Education marketing team, you will set the overarching strategic narrative and build audience trust in Google’s AI Learning ecosystem at a global scale. You will partner with senior stakeholders across the organization to drive cross-functional alignment on differentiated positioning, lead high-impact earned, owned, and paid amplification strategies, and elevate Google’s voice among key opinion formers, policymakers, and educator communities.

As a global lead, you will architect the narrative governance and scalable toolkits that enable regional teams worldwide to localize and amplify the story with impact.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

  • Lead the multi-year brand strategy and global go-to-market architecture for the education narrative, grounding strategic direction in deep market dynamics and audience insights.
  • Define the foundational positioning and messaging frameworks that articulate our ecosystem's unique value proposition and leadership in AI for education.
  • Architect and direct major global launch moments and brand amplification campaigns across high-visibility surfaces, keynotes, flagship events, and digital hubs.
  • Influence and align cross-functional leadership across Product, PR/Comms, Policy, and Marketing to ensure a unified narrative across the entire company, and build scalable global-to-regional operating models, frameworks, and asset governance to empower regional teams to scale the narrative effectively.
  • Establish measurement frameworks and sentiment/brand health metrics to evaluate long-term narrative impact and guide brand marketing investments.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

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