Integrated Media Manager, Media Lab
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
- 4 years of experience in paid media management, integrated marketing, or a related field.
- Experience with multi-channel projects from start to finish as an individual contributor.
Preferred qualifications:
- Experience in paid media strategy/execution and agency management with an AI-first mindset.
- Track record of "big ideas" where you successfully used media placements and strategic alliances to amplify a brand narrative in a non-traditional way.
- Ability to influence cross-functional stakeholders and global teams without direct authority.
About the job
The Media Lab team is the Global Media center of excellence for Google marketing, that oversees media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google's own marketing efforts. Essentially, the Media Lab aims to be an AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.
Integrated media pods lead global, regional and local tier one product areas and markets, driving efficient, incremental business outcomes through deep accountability, collaboration and forward looking strategy.As an Integrated Media Manager for one of our most important products, you will drive complex media projects from inception to completion as a key individual contributor. You will be responsible for end-to-end management of integrated media campaigns, from communications strategy development, investment planning, and campaign execution. You will move fast and break things.
In this role, you will act as the primary point-of-contact for paid media planning, ensuring strategies are scaled effectively across channels. You will demonstrate leadership and subject-matter expertise by guiding the integration of multiple adjacent project timelines and ensuring that all stakeholders, agencies, and project managers work in unison to deliver against business objectives.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the development and implementation of global communications strategies that drive full funnel media performance across social, online video (OLV), Display, and offline channels.
- Manage investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
- Influence across teams with similar objectives to align resources and direction, acting as a primary point-of-contact for paid media.
- Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
- Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.