Global Analytical Lead, Auto
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis. 6 years of experience with an advanced degree.
Preferred qualifications:
- 1 year of client-facing experience, with a track record of influencing across levels.
- Experience working in the automotive sector (managing major OEM accounts) or collaborating with global media agency networks (e.g., Omnicom, Nissan United).
- Experience with measurement methodologies, including Marketing Mix Modeling (MMM), attribution modeling, and incrementality or lift testing and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Demonstrated ability to translate complex data structures, technical constraints, and query updates into clear, strategic narratives for executive sponsors.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.As an Analytical Lead (AL) on the Global Client and Agency Solutions (GCAS) Data, Measurement and Analytics team (DM&A team), you will be at the forefront of driving measurement maturity, commercial effectiveness, and AI-powered performance strategies for the newly integrated global Nissan account.
You will manage global accounts out of the region where they are headquartered to enable Google to align strategy and execution across global and local markets.
In this role, you will act as a trusted advisor to C-level business and agency stakeholders, translating business goals into analytical roadmaps and technical execution plans. You will partner closely with the global Industry Head, Global Account Executives, gTech, and local market LCS teams to accelerate Nissan's digital transformation. Your primary goal is to prove the impact and ROI of Google's media solutions against competitors and traditional media, directly driving business growth and unlocking investment.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $124000 - $180000 (USD) + 60% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the definition and execution of the Nissan Global Measurement Plan and Learning Agenda, ensuring alignment with strategic business priorities.
- Leverage Marketing Mix Modeling (MMM) and incrementality tests to evaluate Search and Video Return on Investment (ROI), collaborating closely with Annalect.
- Align performance metrics across global markets, bridging the comparability gap between traditional TV and digital media measurement.
- Drive adoption of AI-powered and mid-funnel formats (e.g., PMax, Demand Gen) by designing and executing robust A/B tests and incrementality experiments.
- Translate complex technical data into clear C-level narratives and scale successful local market pilots globally through workshops and roadshows.
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