Brand Marketing Manager, AI Education Brand and Partnerships
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in product marketing, brand management, or community/partnership management.
- Experience managing external partner relationships or influencer programs.
Preferred qualifications:
- Experience executing multi-channel marketing campaigns or event activations tied to specific cultural moments or seasonal milestones.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Ability to work cross-functionally across complex matrix organizations to align stakeholders toward a unified brand narrative.
- Passion for education, edtech, or supporting the global teaching community.
- Excellent storytelling, copy-writing, and messaging framework development skills, with the ability to translate complex technology into human-centric narratives.
About the job
In this role, you will be responsible for driving brand preference, trust, and appreciation by celebrating educators during critical milestones throughout the academic year. You will lead cross-company marketing strategies for key cultural moments, manage high-profile strategic partnerships with global educational leadership organizations, and craft cohesive, authentic narratives that speak directly to the unique realities of K-12 and Higher Education professionals. This role requires a blend of creative campaign management, relationship building, and passion for the education ecosystem.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Drive end-to-end strategy, campaign development, and execution for major educator milestones, including AI Literacy Day, Teacher Appreciation Week, World Teachers' Day, and Back to School.
- Cultivate and manage relationships with global educational leadership organizations, scale brand reach, and build long-term credibility.
- Act as the primary Google point-of-contact for the Council of Chief State School Officers (CCSSO) and National Teacher of the Year (NTOY) program; design and execute the annual rhythm of business, including hosting acclaimed educators in February and leading Washington week activations.
- Serve as the central contact for educator influencer and partner relationships, while continuously exploring, evaluating, and onboarding net-new partnership opportunities that align with Google's AI Learning ecosystem.
- Craft authentic educator narratives and messaging frameworks for K-12 and Higher Education segments that resonate with teachers' professional challenges, classroom realities, and aspirations.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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