Director, Gemini Growth Marketing
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- 15 years of experience in growth marketing, performance marketing, Product-Led Growth (PLG), or consumer technology marketing, driving measurable acquisition, engagement, and revenue outcomes.
- 10 years of experience in senior leadership roles building and managing multi-layered growth, performance, and lifecycle marketing organizations globally.
- Experience partnering with VP and C-level leadership across Product, Engineering, Design, Data Science, Analytics, and regional marketing.
- Experience leading multidisciplinary teams through growth and organizational change, including managing managers and senior individual contributors.
Preferred qualifications:
- Experience with the evolving generative AI landscape, enabling the foresight to guide product innovation, anticipate market shifts, and foster a culture of continuous AI experimentation and adoption.
- Track record of scaling flagship consumer technology or AI products to hundreds of millions or billions of active users through full-funnel acquisition, product-led growth, and lifecycle marketing.
- Strong analytical accuracy in cohort retention, funnel diagnostics, A/B experimentation, and causal incrementality measurement across global markets.
- Deep expertise across paid and organic acquisition, CRM and in-product lifecycle mechanics, marketing technology platforms, and consumer subscription or freemium monetization.
About the job
At Google, we are conducting AI research that advances the state-of-the-art, applying it to products and new domains, and developing tools to ensure that everyone can access AI. Google’s mission is to organize the world’s information and make it universally accessible and useful, and AI is helping us do that in exciting new ways.
As the Director of Growth Marketing for the Gemini App, you will define and lead the global growth strategy and organization for Google's AI assistant across mobile, web, and ecosystem integrations. You will build and lead a unified growth engine spanning user acquisition, activation, and business generation across both outbound channels and in-product experiences.
Partnering at the executive level with Product, Engineering, Design, Data Science, and Regional Marketing, you will connect full-funnel marketing with product-led growth mechanics to turn first-time users into habitual daily users and subscribers. You will lead and scale a multidisciplinary organization of growth leaders, product growth marketers, performance specialists, and marketing technologists.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $264000 - $366000 (USD) + 30% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Define and lead the multi-year global growth marketing vision and strategy for Gemini App across user acquisition, activation, engagement, and business generation.
- Own end-to-end growth accounting and funnel performance, diagnosing cohort retention, activation bottlenecks, habit formation, and user resurrection to prioritize the highest-leverage growth investments.
- Lead global performance and lifecycle marketing across channels, building shared growth platforms and tooling that scale across global and regional teams.
- Partner with Product Management, Engineering, Design, and Product Marketing to ideate, test, and ship in-product growth experiences (including onboarding, zero-state discovery, personalization, and recurring workflows) and scale proven optimizations across surfaces and markets.
- Establish rigorous causal incrementality frameworks with Analytics and Data Science to measure business lift, allocate resources efficiently, and make disciplined decisions on when to scale or sunset programs while upholding user trust and Responsible AI standards.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.