YouTube Social Strategist, Marketing
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in social media marketing.
- Experience working cross-functionally with various stakeholders and teams.
- Experience developing and executing social media strategies.
- Experience with video hosting, live streaming or social media platforms.
- Experience with YouTube, Search, or Video Advertising.
Preferred qualifications:
- Experience with large-scale projects, including relationships, change management, and utilizing AI productivity tools to solve problems and streamline workflows.
- Experience driving organic channel growth for video platforms, creator-led studios, or online video networks as well as experience in video platform mechanics (analytics, title iteration, thumbnail testing, and performance).
- Experience diagnosing video platform algorithmic performance across discovery features and reviving back-catalog libraries.
- Experience translating platform metrics into briefs and pre-production feedback for creative teams.
- Experience with online video features across long-form content, short-form linking, collaborative tools, and playlists.
- Ability to interact with technical and business stakeholders, at all levels.
About the job
As a YouTube Social Strategist, Marketing, you will be dedicated to YouTube as a platform, and will serve as the strategic operator behind the official/YouTube flagship channel and its 45M+ subscriber community. Representing the YouTube Brand and Social team, you will lead day-to-day channel optimization, audience development, and data-driven programming strategy representing YouTube the brand natively to viewers and creators worldwide on our own platform.
We are looking for a hungry, platform-obsessed practitioner who treats YouTube channel growth as a craft and lives inside YouTube Studio. You will bring creator-forward excellence to our flagship channel by dissecting retention curves, browse and suggested traffic patterns, click-through rates, and returning-viewer cohorts to unlock organic momentum across the YouTube platform. You will own the channel's programming rhythm and post-publish optimization loops while partnering closely with internal teams and external production partners. You will serve as the analytical architect at the pre-greenlight and pre-upload gates, shaping title and thumbnail packaging, diagnosing hook pacing, linking Shorts to long-form VODs, and compounding back-catalog viewership. You will also actively test and apply AI tools built into YouTube Studio and Google Workspace to sharpen insights, speed up packaging and research workflows, and keep execution optimized toward team goals.
You have earned your stripes scaling YouTube channels inside fast-paced creator teams, digital-first studios, or YouTube growth consultancies. You will combine relentless curiosity with deep technical command of how content earns discovery, watch time, and fandom natively on YouTube as YouTube.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Own daily YouTube Studio channel management and optimization for YouTube on the YouTube platform, running thumbnail test and compare experiments, title pivots, metadata updates, and channel storefront curation.
- Develop and manage the YouTube programming calendar on YouTube, orchestrating publishing cadence and native platform cross-linking across long-form VOD (Video on Demand), shorts, collabs, and posts.
- Analyze YouTube Analytics retention curves, CTR, browse and suggested discovery, and viewer cohorts to diagnose platform performance drivers and guide programming decisions.
- Partner with internal producers and creative studios to enforce data-backed greenlight gates, supplying YouTube packaging briefs and feedback without leading video production.
- Execute ongoing YouTube back-catalog audits, packaging refreshes, and creator-ecosystem benchmarks, delivering organic channel performance readouts to editorial leadership and cross-functional partners.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.