Devices Activation and Engagement Marketing Manager, Platforms and Devices Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in digital marketing, communications, PR, or content development supporting brand activations, influencer marketing, or content partnerships.
- Experience with multi-channel marketing campaigns and program managing timelines for cross-functional teams.
Preferred qualifications:
- Experience in campaign and media planning from brief to production and post-launch analysis.
- Experience utilizing market research and performance metrics to optimize campaign execution.
- Experience approaching complex problems with a structured, data-informed methodology.
- Experience communicating cross-functionally and managing organizational tasks.
- Background in consumer technology or creative agencies with a focus on activation, influencer, or branded content.
About the job
As part of the Platforms & Devices Marketing team (7+ brands including Android, Chrome, Google Play and Pixel), we are motivated to find the best ways for our brands to resonate in culture and engage with our audiences beyond traditional media. Our goal is to create unbreakable consumer relationships while empowering our audiences to speak about us in ways that are authentic, resonant, and ultimately, impactful to our business.
As a Devices Activation & Engagement Manager, you will partner with Brand Management, Social Media teams, PMM teams, and other cross-functional partners to execute on high-impact brand partnership and activation programs for our Devices organizations (Pixel + Home & Health). You will deliver full funnel paid/owned/earned programs, focusing on flawless execution and tracking performance against core business and brand objectives.
You will support cross-functional leads by developing innovative insights and thorough analysis to ensure that programs and investments are integrated, culturally relevant, and effective. You will help oversee our agency partners to deliver brand work (including driving strategy through to execution and program management). You will research and monitor local and global cultural trends to identify relevant opportunities and harness those trends to our advantage to drive brand relevance and engagement for Devices organizations.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Execute culturally relevant and engaging Go-To-Market (GTM) strategies for Devices activation workstreams, ensuring flawless delivery across Brand, Product, and Culture-led marketing initiatives.
- Support the development of the vision and strategy for Devices brand sponsorships and content partnerships by gathering audience data and conducting competitive analysis.
- Manage the day-to-day coordination with agency partners to ensure authentic, resonant, and impactful creative work is delivered on time.
- Adhere to and implement Google's Talent & Influencer process, ensuring all programs are compliant and accurately tracked.
- Contribute to annual A&E planning strategy and budget management by tracking current spending, preparing performance reports, and providing data-driven recommendations to Brand + PMM Leads.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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