Marketing Analyst, Search Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 3 years of experience in marketing analysis using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing)
- Experience in marketing measurement and using investigative insights to guide media planning or experience working in digital marketing (e.g., Marketing Mix Modeling (MMMs), Performance incrementality geo experiments).
- Experience with data extraction and manipulation, dashboarding/visualization, experimental design, statistical analysis, and predictive modeling techniques (leveraging Python, R, SQL, or Hadoop).
- Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
Preferred qualifications:
- Bachelor's degree in Mathematics, Statistics, Engineering, Research Methods, Economics or other quantitative field.
- Experience in growth marketing and performance marketing analytics.
- Experience with end-to-end ownership of analytics roadmap, from inception to execution.
- Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple data systems).
- Knowledge of media data(first-party google channels and third-party channels) and generating actionable insights to increase marketing campaign efficacy.
- Ability to influence cross-functionally and work effectively across functions and geographies.
About the job
People come to Google Search billions of times per day to explore topics and answer all sorts of questions -- from basic ones, like finding sushi nearby, to more complex ones related to travel, career and health. Today, more than ever before, Google is playing a crucial role in helping people find answers to all kinds of questions, and get more done easily, throughout the day, anywhere they are.Our job is to excite them by showing what Search can enable for them and how our technology can help answer their deepest questions and get more done, more easily.
As a part of Marketing Analyst, you will lead key measurement and analytics programs, playing a strategic and technical role with a focus on determining the incremental impact of marketing on product growth. Your own measurement, define milestones, direct agencies/vendors, delegate tasks, prioritize, plan, and manage projects to completion.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Drive Search Marketing strategy by delivering insights to shape programs and evaluate initiatives like brand and growth campaigns, and global partnerships.
- Define problems, develop metrics, extract data, create dashboards, and communicate results and recommendations to business executives.
- Serve as the team's expert on media incrementality, Marketing Mix Modeling (MMMs), Match Market Tests (MMTs), social and digital measurement methodologies, including Channel level experiments and Brand lift tools.
- Collaborate with multidisciplinary teams across global marketing, product management, analytics, and engineering, to align on data, key metrics, and methodologies to generate insights that drive user growth.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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