GMP Media Programs Lead, APAC LCS Agency and Third-Party Ecosystems
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience in program management, product marketing, product management, or commercial Go-To-Market (GTM) leadership within a digital media agency, demand-side platform (DSP), or ad-tech company.
- Experience in digital media sales, marketing, or advertising.
Preferred qualifications:
- Experience in enterprise media buying platforms (Display and Video 360, or Search Ads 360).
- Ability to design, govern, and scale multi-market partner or customer adoption programs.
- Excellent communication and product advocacy skills, with the ability to translate complex buying algorithms into compelling commercial value propositions.
- Ability to communicate in Mandarin and Japanese fluently to support client relationship management in this region.
About the job
The Google Marketing Platform (GMP) media programs lead serves as the regional product advocate, discipline authority, and program architect for Google’s enterprise media buying platforms: Display and Video 360 (DV360) and Search Ads 360 (SA360).
In this role, you will operate across programmatic, performance search, and connected screens, you will sit at the intersection of product strategy, partner enablement, and commercial execution, driving scaled adoption of Google’s advanced buying features across global holding companies and high-growth independent agencies.
Your mission is to accelerate partner adoption and operational maturity across DV360 and SA360—unlocking incremental YouTube+, Connected TV (CTV), and performance search growth across Asia-Pacific. You will lead regional adoption programs, act as the primary POC for partner back to Global Product Management, pGTM, and advocate product-first competitive differentiation to secure Google’s position as the partner-preferred buying engine.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Design, govern, and execute regional adoption programs across APAC, establish rollout milestones, adoption scorecards, and capability benchmarks.
- Serve as the authoritative regional product advocate for DV360 and SA360.
- Systematically gather, synthesize, and prioritize regional market requirements, feature requests, and competitive platform friction.
- Collaborate with central enablement to build structured training curriculums, adoption scorecards, and best-practice playbooks that transition agency trading desks and independent media specialists from legacy workflows to automated, AI-driven bidding strategies.
- Support priority enterprise opportunities and marquee partner forums.
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