Marketing Lead, North America Industry
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- Health, dental, vision, life, disability insurance
- Retirement Benefits: 401(k) with company match
- Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
- Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
- Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
- Baby Bonding Leave: 18 weeks
- Holidays: 13 paid days per year
Minimum qualifications:
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- 9 years of experience in business-to-business marketing including events, industry field, and regional marketing.
- 2 years of experience managing people or teams.
- Experience managing direct and cross-functional or cross-team projects to increase company business growth and awareness through well-executed marketing efforts.
Preferred qualifications:
- Experience planning and executing industry-first marketing programs with cross-functional stakeholders, specifically field sales leadership and teams.
- Experience with executive and operational communication, and translating data and insights into strategies.
- Experience managing projects and tracking progress and details.
- Experience with project execution, problem-solving, and creativity.
- Familiarity with customer relationship management (CRM) systems (e.g., Salesforce.com) and marketing automation and tracking tools (e.g., Marketo) to assess campaign effectiveness.
- Ability to build teams and attract, retain and grow talent.
About the job
Accelerate the North America sales team’s ability to reach their pipeline and business goals by creating localized and industry plans aligned to meet regional targets. Amplify all marketing initiatives while tailoring them to the subregion, industry, and segment, and deliver pipeline generation and acceleration activities through data, pipeline analysis, and bi-directional feedback.
The North America industry marketing team empowers industry leaders to digitally transform their business through content and moments that lift mindshare, generate qualified demand, and increase account engagement. You will work cross-functionally to understand the marketing narrative for each industry and work across our solutions, products, and sales teams to guide our go-to-market strategy. You will be responsible for the creation and execution of the North America marketing plan for the industries book of business across four subregions: retail and consumer packaged goods, financial services, healthcare and life sciences, and telco/media and entertainment/gaming.
As the leader of this team, you will establish relationships with executive stakeholders and collaborate with partners across marketing, sales, industry solutions, customer reference, communications, and various product areas within Google. You’ll align with the North America Strategic Industries Sales organization, and will understand the marketing motions needed to generate demand and lift mindshare across our industries. In addition, you’ll serve as a contributor on the North America marketing leadership team, focused on integrating industry across marketing motions and providing a perspective on where the overall business should focus.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
- Shape the industry approach across North America through the development and execution of a range of customer acquisition and pipeline generation programs (digital/in-person events, campaigns, executive engagement initiatives), leveraging both direct and partner channels.
- Partner with global go-to-market teams, sales, customer engineering, industry solutions leadership, and global event marketing, providing data-driven insights on pipeline coverage, delivering regular marketing updates, and advocating for business needs.
- Collaborate cross-functionally to develop and execute annual/bi-annual rolling marketing plans for new and prospective customers across segments and subregions. Scale best practices to other regions for global activation.
- Analyze marketing program and campaign performance, identifying trends, issues, gaps, and opportunities to inform data-driven decision-making and action plans.
- Guide and develop a team of marketers, building a culture of understanding and respect while delivering business impact.
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