Senior Associate, Brand Deals Growth Strategy, Creator Supply and API Ecosystem, YouTube
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketplace/supply strategy, business operations, product strategy, or partnerships in the technology or digital media sectors.
- Experience utilizing data analysis to evaluate inventory dynamics, diagnose funnels, and build business cases.
- Experience driving programs across a cross-functional ecosystem (e.g., Product, Engineering, Partnerships, and Sales).
Preferred qualifications:
- 6 years of experience in marketplace/supply strategy, business operations, product strategy, or strategic partnerships in the technology or digital media sectors.
- Experience designing or scaling API-driven partner strategies, business-to-business (B2B) SaaS platform integrations, or technical developer partnerships.
- Experience analyzing, segmenting, and scaling supply or inventory in a two-sided marketplace, creator platform, or ad-tech network.
- Solid understanding of how brands and agencies search for, vet, and contract creators across different verticals.
About the job
Commercial and Segment Activation (CSA) sits at the heart of YouTube Go-To-Market Operations (GTMO), driving the global commercial strategy, partner segmentation, and go-to-market execution that power YouTube's creator and partner ecosystem.
Within CSA, the Brand Deals team leads the end-to-end commercial strategy to capture YouTube's fair share of the rapidly expanding creator sponsorships and influencer marketing ecosystem. Working at the intersection of Creators, Brands, Influencer Marketing Agencies (IMAs), and cross-functional Product and Sales teams, we build the commercial engines, ecosystem partnerships, and go-to-market playbooks that enable creators to diversify and grow their earnings while delivering measurable return on investment (ROI) for advertisers on YouTube.
As a Senior Associate on the Brand Deals Growth Strategy team (Creator Supply and API Ecosystem), you will own the end-to-end creator supply chain for YouTube Brand Deals - starting with ensuring a robust, active inventory of creators on YouTube and ending with making those creators seamlessly discoverable across key third-party (3P) platforms where brands and merchants plan their campaigns.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Run data-driven analyses to diagnose supply gaps in high-value advertiser verticals and design GTM strategies to grow agreement-ready creator inventory.
- Partner with Product and Creator GTM teams to launch in-product and operational initiatives that drive creator opt-ins, profile readiness, and active agreement participation.
- Architect and lead the end-to-end global GTM strategy for YouTube’s Brand Deals APIs, establishing a unified framework for third-party platform integrations.
- Partner with Product to translate user feedback into technical requirements, influencing the future development of API endpoints; co-design and deploy strategic programs to accelerate developer adoption of high-impact endpoints.
- Drive deeper integration depth with SaaS tools and Influencer Marketing Agencies (IMAs) so YouTube creators feature prominently in their search and campaign-matching tools.
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