Media Lab Director, Google Marketing, EMEA
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- 20 years of experience within a marketing discipline, (e.g., agency, client, start-up, etc.) managing multi-media advertising campaigns for clients
- Experience working with product marketing focused businesses
- Digital media experience (e.g. Google Ad products) with experience in conventional media planning and execution
- Experience in using AI technology specifically in consumer, business and marketing use cases
Preferred qualifications:
- MBA, or advanced degree
- Proficiency in cross-media measurement approaches, media mix modeling, etc.
- Experience in/with scale marketing organizations balanced with the ability to drive speed and agility
- Outstanding analytical capability, experience working with product marketing focused businesses
- Recognized as a highly successful people leader with the ability to motivate teams to excellence, with a passion for creativity.
- Contacts at major media organizations and publishers
About the job
As the Director of MediaLab, EMEA, you will be responsible for overall media strategy, AI-driven media transformation, media-driven innovation, regional privacy and regulatory compliance for our media and execution across our media campaigns in addition to establishment of approaches, socialization of plans and managing agency partnerships. You will partner closely with other regional and global leaders across Marketing and Media Lab to ensure a cohesive, consistent, and optimized approaches.
Your business smarts and creative outlook will enable you to work successfully with internal and external partners to develop and execute strategic marketing objectives. Your communications planning will raise our game for how we bring ideas to life by amplifying not just what we say, but critically how we go about saying it. You will be a strategic leader and a change agent who's driven to make great work.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Create pioneering media and communications strategy that drives media amplification across all marketing communications.
- Lead the EMEA Media Lab’s AI-driven transformation by architecting a predictive and agentic media ecosystem, integrating Generative AI and automated workflows into end-to-end planning and execution to optimize for business ROI and accelerate time-to-market.
- Act as a primary client point of contact for management of Google media planning across EMEA coordinating with the global Google Media team ensuring regional awareness and alignment.
- Engage and lead our media agencies to elevating their work inspiring them to innovate.
- Work cross-functionally with Creative teams, Finance, Business Development, and Brand Marketing to align strategic efforts and priorities marketing efforts.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.