YouTube Social and Influencer Marketing Specialist, EMEA (English, French)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in brand marketing, social media strategy, or creator/influencer marketing.
- Ability to communicate in English and French fluently to support client relationship management in this region.
Preferred qualifications:
- Experience leveraging AI to accelerate insights, strategy or operations.
- Experience managing external creative agencies, media partners, and freelance rosters with budget accountability.
- Demonstrated experience managing end-to-end influencer marketing programs and directly negotiating or briefing creator talent and talent managers.
- Strong domain expertise in short-form video formats, platform algorithms, and platform-native storytelling techniques.
- Exceptional stakeholder management skills with experience presenting campaign results and plans to cross-functional leaders.
- Proven track record leading high-reach brand social channels and campaigns across platforms.
About the job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.France: €76000 - €77500 (EUR) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Execute 360° social marketing strategies and always-on editorial calendar across key EMEA markets. Draft, review, and localize platform-native copy and creative assets for both regional and local channels.
- Lead end-to-end creator partnership strategies—from sourcing and discussion to creative briefing and co-creation—leveraging and emerging creators to drive product adoption and sentiment.
- Direct external creative, production, and influencer agencies, overseeing campaign scopes, briefs, production schedules, and budgets to guarantee high-quality, on-brand delivery.
- Serve as a social and influencer subject matter expert within cross-functional squads (e.g., GTM, Partnerships, Media, Communications), aligning local campaigns with global priorities and regional business objectives.
- Establish campaign key performance indicator (KPIs), analyze full-funnel performance metrics and creator sentiment, and translate data into actionable insights and executive-ready post-campaign reports.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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