Senior Product Marketing Manager, Fitbit Accessories and Special Editions
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in product marketing, brand marketing, consumer hardware, or growth marketing.
- Experience leading end-to-end global product launches, lifecycle marketing initiatives, or go-to-market campaigns.
- Experience leading and working with cross-functional teams.
Preferred qualifications:
- Experience marketing wearables, lifestyle consumer electronics, fashion-forward tech, or premium accessories.
- Experience utilizing AI tools, solving business problems and streamlining workflows.
- Ability to think strategically and translate consumer insights into business models and marketing briefs. Experience with marketing and sales operations, financial analytics, or other related experience.
- Storytelling skills, with the ability to articulate product value propositions to stakeholders.
- Influencing skills, with success aligning leadership (Director+ and VP) across Product Management, Industrial Design, and Business Development.
- Proven track record of driving commercial metrics, specifically attachment rates, average order value (AOV), and gross margins for a product portfolio.
About the job
As a Senior Product Marketing Manager for Fitbit Accessories and Special Editions, you will lead the goals and end-to-end global marketing strategy for accessory bands, charging solutions, and collaborative projects. These offerings serve as a critical driver of user personalization, lifestyle expression, and high-margin hardware business.In this role, you will shape how our physical ecosystem integrates with brand identity and software to come to life for consumers. You will develop audience insights, long-term pricing structure, and complex go-to-market (GTM) execution across product lines. Additionally, you will serve as a key partner to executive leadership in Product Management, Industrial Design, business development, and regional commercial groups to influence future roadmaps and build an enticing, cohesive portfolio.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the definition of the global portfolio strategy, positioning, and value propositions, influencing the multi-year product roadmap.
- Own and drive global Go-to-Market strategies for high-profile launches and collaborations, establishing marketing frameworks to guide creative resources.
- Translate market trends and consumer data into recommendations for product design and business models.
- Drive commercial success by partnering with Finance, Product Management, and Merchandising to optimize pricing, promotions, and portfolios to meet ambitious growth and business goals.
- Lead and align complex cross-functional teams (Design, Engineering, Business Development, Legal, Regional) to ensure flawless execution of highly ambiguous programs.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.