Product Marketing Manager, YouTube (Fixed-Term Contract) (English, Japanese)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in brand marketing, product marketing, or leading the consumer-facing Business-to-Consumer (B2C) marketing campaigns within the Japan market.
- Experience in stakeholder management, building relationships and influencing regional, global, and cross-functional teams.
- Ability to communicate in English and Japanese fluently to support client relationship management in this region.
Preferred qualifications:
- Experience in driving complex projects from concept to execution and growing in environments with ambiguity.
- Experience driving community engagement or conversion-led campaigns and with the technology, entertainment, or retail sectors and familiarity with the Japanese creator economy, influencer marketing, and social shopping/e-commerce trends.
- Understanding of Japanese consumer behavior, cultural nuances, and the local media landscape.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
This is a unique position to define the future of YouTube in one of our key growth markets, Japan. You will have the rare opportunity to work directly with the senior marketing managers and the team members in Japan and the APAC. You will get experience in a fluid environment, working with a dynamic team to create the powerful and unforgettable moments to keep creators' loyalty by fostering a fun and positive perception, empowering creator ecosystems, and optimizing events.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Drive the Go-to-market strategy, plan, and execution for Google's consumer apps in Japan, using research and insights throughout the process.
- Conduct business analytics to support Marketing strategy, impact, and measurement.
- Work with various stakeholders, including internal cross-functional teams, external agencies, and external partners, communicating proactively and solving problems collaboratively.
- Identify and develop marketing operational processes to overall organizational efficiency and effectiveness.
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