Manager, Music Partnerships, YouTube (English, Mandarin)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 7 years of experience in the music industry, media consulting, or digital content/media.
- 5 years of experience in a sales, business development, or external partnership management capacity.
- Ability to communicate in English and Mandarin Chinese fluently to interact with stakeholders and clients in the Greater China market.
Preferred qualifications:
- Experience with spreadsheet analysis, data management, and an understanding of music copyrights, financial models, and technological concepts relevant to digital streaming.
- Familiarity with the advertising business, subscription models, local music culture, and digital media trends in Greater China.
- Track record of initiating and successfully managing high-profile artist, management, or label relationships and marketing campaigns.
- Ability to grow in a fast-paced, fluid, collaborative, and creative environment while managing multiple stakeholders and engaging priorities.
- Ability to influence and communicate cross-functionally and externally under time constraints.
About the job
Google's line of products and services to our clients never stops growing. The Partnerships Development team is responsible for seeking and exploring new opportunities with Google's partners. Equipped with your business acumen and extensive product knowledge, you are right on the front line of interacting with our partners, and helping them find ways to grow using Google's newest product offerings. Your knowledge of relevant verticals and relationships with key industry players will help shape our great applications and content for products such as YouTube, Google TV and Commerce.
The APAC Music Partnerships team is responsible for driving the in-market artist and label relations strategy, managing day-to-day engagement with creative partners, and advocating YouTube’s ecosystem within the music community. Key responsibilities include executing high-impact artist campaigns, optimizing partner content performance, and providing strategic guidance on product adoption to enhance artist growth. The team also collaborates closely with cross-functional teams on marketing initiatives and platform features, ensuring seamless support for partners and addressing industry-specific escalations.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
- Develop, maintain, and manage deep relationships with a portfolio of music partners (labels, aggregators, and artists), acting as their primary subject matter expert.
- Host regular business reviews to identify opportunities, issues, and trends. Deliver best practices and strategy updates to ensure sustainable growth and full utilization of YouTube's suite of offerings.
- Negotiate and support complex music licensing agreements, local market co-marketing agreements and strategic distribution agreements to ensure favorable commercial terms and internal consensus on agreement structures.
- Partner with marketing, product, sales, operations, communications and Legal to optimize operations and drive strategic partnerships within a vertically integrated market.
- Define and analyze key performance metrics (AVOD and SVOD) to recommend channel improvements and maximize YouTube activation.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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