Senior Analytical Lead, Retail B2B
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience working closely with key stakeholders, advising on marketing/business performance, and influencing decisions together with insights and measurement.
- Experience with online advertising (Search, Display, Video/Connected TV (CTV), offline advertising (TV, in person, etc.) website analytics (e.g., Google Analytics) or brand analysis techniques.
- Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
- Familiarity with brand and performance marketing and measurement solutions (e.g., Marketing Mix Modeling (MMM), Experiments, Multi-Touch Attribution (MTA), incrementality, etc.).
- Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.
- Strong written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.As the Analytical Lead (AL) for the B2B business, you will lead the measurement and experimentation strategy for one of the world's most sophisticated Search advertisers during a moment of profound industry transformation. You will develop a deep understanding of customer business goals and consult on critical data science and testing priorities, collaborating cross-functionally to generate meaningful growth.
In this role, you will need a business-owner mindset, staying curious and creative in finding opportunities to prove Google's value. You will translate complex data sets into clear, captivating narratives to ensure your analysis captivates decision makers and drives real-world business success.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $124000 - $181000 (USD) + 60% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Design experimentation roadmaps that clearly demonstrate how Google media investments drive tangible business growth for our clients, blending deep analytical thinking with real-world business context to maximize success.
- Develop and nurture trusted client relationships, acting as a strategic advisor to guide clients through complex measurement challenges and influence media optimizations.
- Surface insights proactively by transforming datasets into actionable market analyses that reveal new avenues for business expansion, communicating with clear, persuasive narratives that resonate with various audiences.
- Own the sales cycle for key measurement & testing capabilities to drive incremental customer outcomes and adoption of Google's solutions.
- Drive cross-functional teamwork, mentor colleagues, and partner with leadership to deliver exceptional, client-winning results.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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