Performance Specialist, Retail, Large Customer Sales
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles, or 6 years of experience with an advanced degree.
- Experience managing performance-based marketing campaigns.
Preferred qualifications:
- Proven experience in a client-facing role, with a track record of building long-term relationships, managing executive stakeholders, and influencing complex decision-making processes.
- Advanced knowledge of Google Ads, Google Merchant Center, and AI-powered bidding solutions (e.g., AI Max, Performance Max).
- Deep understanding of the Retail industry, including seasonality, inventory management, and omni-channel (O2O) business models.
- Ability to lead challenging sales conversations that uncover opportunity and build partnership, increasing revenue.
- Ability to look beyond immediate campaign metrics to understand the broader "buying experience" and its impact on a retailer’s bottom line.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a Performance Specialist for Retail, you will be the primary architect of Search growth for our largest retail partners and a critical part of the total opportunity that Google will bring to evolve our clients’ businesses. You will move beyond product silos to manage the total "Search buying experience," integrating the precision of Search/Text ads with the visual impact of Shopping and Inventory-led solutions.
By combining deep technical expertise with retail business acumen and solution-based selling, you will identify untapped opportunities across the Search platform—from initial discovery to final conversion—ensuring our partners capture the full value of every consumer journey.
US: $124000 - $180000 (USD) + 60% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the development and execution of holistic performance strategies that unify Search and Shopping to maximize total account growth and efficiency.
- Analyze the end-to-end Google Search buying experience to identify gaps and friction points, providing data-driven recommendations to improve retailer ROI.
- Drive adoption of retail-centric features, including Omni-channel solutions (Offline Bidding, LIA), Merchant Center optimizations, and advanced bidding strategies tailored for high-volume Retailers.
- Act as a trusted advisor to account teams and clients, translating complex performance data into actionable business insights and long-term roadmaps.
- Partner with Product and Engineering teams to provide feedback from the Retail sector, influencing the next generation of Search and Shopping tools.
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