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Outlook: 47.4% bullish·0.0% bearish
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HOG:NYSE
Harley-Davidson Inc
$33.65
+1.77%
(+0.59) 1D
Nov 3, 11:26:01 AM GMT-5  ·   USD
All symbols
SymbolPriceChange% Change
Generating top insights for HOG...
Open
$32.94
High
$33.71
Low
$32.58
Mkt. cap
3.50B
Avg. vol.
2.25M
Volume
486.71K
Dividend
2.23%
Quarterly dividend
$0.19
Ex-dividend date
Sep 15, 2026
P/E ratio
20.83
52-wk high
$33.71
52-wk low
$17.09
EPS
$1.62
Beta
1.29
Shares outstanding
104.07M
No. of employees
6K
Open
$32.94
High
$33.71
Low
$32.58
Mkt. cap
3.50B
Avg. vol.
2.25M
Volume
486.71K
Dividend
2.23%
Quarterly dividend
$0.19
Ex-dividend date
Sep 15, 2026
P/E ratio
20.83
52-wk high
$33.71
52-wk low
$17.09
EPS
$1.62
Beta
1.29
Shares outstanding
104.07M
No. of employees
6K
News stories
From web sources and news partners
Profile
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC and middle-weight Street platforms. Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Menomonee Falls, Wisconsin; Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand. Wikipedia
About Harley-Davidson Inc
CEOArtie Starrs
Employees5.5K
Founded1903
HeadquartersMilwaukee, Wisconsin, United States
SectorCar
Analyst ratings
Based on 9 analysts giving stock ratings to HOG in the past 3 months
Hold
Buy
3
Hold
4
Sell
2
12-month forecast
Based on 9 Wall Street analysts offering 12 month price targets for HOG in the last 3 months.
Highest
Current $33.65
$37.00 (+9.96%)
Average
$30.25 (-10.10%)
Lowest
$19.00 (-43.54%)
Analyst
Recommendation
Action
Price target
Projected
Date
James Hardiman
Citi
Buy
Maintained
$37.00
+10%
11/02/2026
Tristan M. Thomas-Martin
BMO Capital
Hold
Reiterated
$33.00
-1.9%
10/30/2026
Unknown Analyst
Wells Fargo
Sell
Reiterated
$25.00
-25.7%
10/30/2026
Craig Kennison
Robert W. Baird
Hold
Maintained
$32.00
-4.9%
10/30/2026
Noah Zatzkin
KeyBanc
Hold
Reiterated
-
-
10/30/2026
Andrew Didora
Bank of America Securities
Buy
Reiterated
$35.00
+4%
10/30/2026
Stephen Grambling
Morgan Stanley
Sell
Reiterated
$19.00
-43.5%
10/27/2026
Robin M. Farley
UBS
Hold
Maintained
$28.00
-16.8%
09/02/2026
Griffin Bryan
D.A. Davidson
Buy
Reiterated
$33.00
-1.9%
08/17/2026
Anthony Bonadio
Wells Fargo
Sell
Maintained
$20.00
-40.6%
07/24/2026
Brandon Rolle
Loop Capital Markets
Buy
Upgraded
$32.00
-4.9%
07/20/2026
Unknown Analyst
Raymond James
Hold
Maintained
-
-
05/06/2026
Last report
Oct 29, 2026
Fiscal period
Q3 2026
$0.49 / $0.48
+3.18%beat
Revenue / Est. (USD)
1.08B / 1.07B
+1.15%beat
Fiscal Q3 2026 earnings call
Waiting for the earnings call
At a glance
Insights from the latest news and reports
Previous reportsAll values in USD
Loading Previous Earnings...
Revenue
Net income
All values in USD
Dec 2025
Mar 2026
Jun 2026
Sep 2026
Revenue
496.16M
1.17B
1.23B
1.08B
Cost of goods sold
421.56M
794.13M
829.12M
701.45M
Cost of revenue
606.44M
884.56M
925.29M
801.45M
Research and development expenses
-
-
-
-
Total research and development expenses
-
-
-
-
Selling, general, and admin expenses
235.27M
251.38M
235.83M
243.88M
Operating expense
235.27M
251.38M
235.83M
243.88M
Total operating expenses
841.70M
1.14B
1.16B
1.05B
Operating income
-345.54M
36.59M
69.31M
37.30M
Other non operating income
299.00K
381.00K
899.00K
12.60M
EBT including unusual items
-341.01M
42.10M
95.28M
57.92M
EBT excluding unusual items
-341.01M
42.10M
78.43M
57.92M
Income tax expense
-58.46M
17.97M
16.29M
16.98M
Effective tax rate
17.14%
42.70%
17.10%
29.31%
Other operating expenses
-
-
-
-
Net income
-279.30M
24.77M
79.80M
42.76M
Net profit margin
-56.29%
2.11%
6.49%
3.95%
Earnings per share
-2.44
0.30
0.76
0.49
Interest and investment income
12.11M
8.70M
11.84M
11.65M
Interest expense
-7.88M
-3.57M
-3.62M
-3.63M
Net interest expenses
4.23M
5.13M
8.22M
8.02M
Depreciation and amortization charges
-
-
-
-
EBITDA
-299.51M
80.73M
111.87M
79.87M
Gain or loss from assets sale
-
-
-
-
Insider transactions
Insider transactions data is drawn from third-party sources. Learn more
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Type
Date
Shares
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