Promote your mission with Google Ad Grants
Show up when it matters most. Use Google Search ads to raise awareness, bring in more donations, and connect with new volunteers.
Unlock the full experience
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Reach new audiences with Google Ad Grants
Get up to $10,000 USD per month in text-based ads on Google Search to raise awareness for your nonprofit.
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Drive campaign performance with Google AI
Use Google AI campaign types and features to reach key audiences of volunteers and donors, generate creative, drive conversions, and raise awareness.
Get the most out of your Google Ad Grants account
Use AI with Google Ad Grants
Make your Google Ad Grants account work even harder with AI-powered features.
Measure impact
Google AI helps you track and measure the impact of your digital marketing.
Develop relevant creative
Craft effective, relevant ad content at scale.
Build your community
Set your goals to reach new supporters, or to reengage existing or lapsed donors and volunteers.
Additional support resources
Get support from a Certified Professional Agency
Your mission deserves a bigger stage
Request a Google for Nonprofits account
Submit a Google Ad Grants activation request
Wait for activation
Set up conversion tracking and create a campaign
See it in action
Daniel Meloy
Development Director, Thrive DC