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Promote your mission with Google Ad Grants

Show up when it matters most. Use Google Search ads to raise awareness, bring in more donations, and connect with new volunteers.

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Unlock the full experience 

Eligible nonprofits get a monthly ad budget to connect with passionate volunteers, find new donors, and get the word out about their cause.

Get the most out of your Google Ad Grants account

Explore our education resources to maximize your performance.

Use AI with Google Ad Grants

Make your Google Ad Grants account work even harder with AI-powered features.
Measure impact

Google AI helps you track and measure the impact of your digital marketing.

Develop relevant creative

Craft effective, relevant ad content at scale.

Build your community

Set your goals to reach new supporters, or to reengage existing or lapsed donors and volunteers.

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Additional support resources

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Get support from a Certified Professional Agency

Our Certified Professionals are dedicated to nonprofits and have in-depth knowledge of Google Ad Grants requirements, features, and tools to manage your ads and maximize your results.

Your mission deserves a bigger stage

Follow these steps to get started with Google Ad Grants.

Request a Google for Nonprofits account

Submit a Google Ad Grants activation request

Wait for activation

Set up conversion tracking and create a campaign

See it in action

Discover how Thrive DC uses Google Ad Grants to fundraise online.
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"We’ve seen double-digit percent increases in our online fundraising for each of the past two years. And we really attribute that to Ad Grants."


Daniel Meloy
Development Director, Thrive DC

Explore other Google for Nonprofits products

Along with Google Ad Grants, other products offered through Google for Nonprofits can help you raise awareness and fundraise.