Engage your supporters using video with the YouTube Nonprofit Program
Unlock the power of video storytelling, so that you can reach a global audience and amplify your cause.
Benefits
Bring your mission to life and engage a global community. Tap into the power of video with the YouTube Nonprofit Program to connect with supporters, mobilize volunteers, and inspire donors.
Tap into YouTube's global audience
YouTube has over 2 billion logged-in monthly users across 100+ countries around the world.
Link anywhere cards
Direct your viewers to your external campaign landing pages with a special card type that lets you link to any external URL.
Dedicated technical support
We're here to support YouTube Nonprofit Program partners with any issues setting up your nonprofit channel on YouTube.
YouTube Studio
YouTube Studio is the home for creators. You can manage your presence, grow your channel, interact with your audience, and make money all in one place.
YouTube Giving Fundraisers
Did you know creators can fundraise for your cause directly on YouTube? To make sure your nonprofit is eligible for YouTube Giving, just make sure you're signed up for Google for Nonprofits first.
- Eligible channels can fundraise for nonprofits by adding a donate button to their videos and live streams.
- Viewers can donate directly on the video watch page or in live chat.
- Nonprofits must be US-registered 501(c)(3) public charities that have a Google for Nonprofits account in order to be eligible for YouTube Giving fundraisers.
Request a Google for Nonprofits account
Once we’ve verified your organization's eligibility, you’ll be able to activate the Google products that best meet your needs.
Explore other Google for Nonprofits products
Along with the YouTube Nonprofit Program, other products offered through Google for Nonprofits can help you raise awareness and fundraise.